Emotion recognition in retail: increasing sales in your store
You can easily increase sales volume with Xeoma. Find out how in this article.
Each day there are new marketing and sales increasing schemes appear. Targeted advertising is everywhere, in our social media, email inboxes, as well as it is shown as contextual advertising at every website we open. But there’s more to come. Modern technologies allow reaching new levels of marketing to understand customer’s psychology better and to offer clients exactly what they want.
Xeoma will help you increasing sales in your store. By means of new hi-tech modules you can automate many processes in your video surveillance system and improve work flow.
Emotion recognition is a brand new feature that your business needs. Clients usually tend to express their positive emotions whenever they review different items. And since almost every store is organized with video surveillance system, customers’ faces are often seen on the screen. With the benefit of emotion detector you can easily receive notifications in Xeoma about the customers that liked particular items and expressed positive emotions.
You can consider the following ways to increase sales in your store. For example:
1. Distribute leaflets with description (special offer) of the considered item to the particular customer
2. Offer personal discount card to the customer and send emails (SMS) with a special offer for the considered items
3. Inform managers about positive reaction to the particular item, so they could work purposefully with the interested customers in purchasing the exact item
4. Offer discount for the particular item to the customer with limited duration
And many other options that you can use for your business.
There are additional modules available for Xeoma Standard and Xeoma Pro licenses, such as “Face recognition (artificial intelligence)”, “Objects recognizer”, “Face ID”, “Search by photo”, “Emotions recognition” and more.
More information in this article: Additional modules in Xeoma.
Xeoma’s new features will help your business grow and work exactly with potential buyers.
February, 15 2019