In today’s world cameras can be used not only for monitoring but also for analytics. By means of multifunctional Xeoma software and its intellectual modules you can easily set up video surveillance system for analyzing and collecting marketing information.
«Crowd detector» module is based on artificial intelligence and deep machine learning. It allows to automatically count people in camera’s field of view.
This module can be used for passengers count in a public transportation enclosure like subway carriage, bus, tram, train and other. For public transportation such module will be irreplaceable in terms of analyzing daily passengers flow.
Also, «Crowd detector» can be used to detect the number of social event’s participants in the open space as e.g. concerts or mass meetings.
Analyzing the number of visitors can both provide information about customers flow and check if a particular marketing strategy was successful or not. And in terms of advertising of a concert or social event in a mall, such analysis can be very useful.
«Crowd detector» module can be used for business as well. The module can determine the number of people in the queue at the cash desks in a store and evaluate the work of cashiers. It can detect people standing next to banners or exhibition stands to collect marketing information about the success of a particular advertisement, which will help to save money by investing only in high-quality marketing.
The module’s settings are very functional, but quite flexible and simple at the same time.
You can choose how many people to detect in module’s settings. «Skip at people amount» field allows choosing «more than», «less than», «equal» and people amount at the slider bar.
If you choose «equal» and 3 (people) at the slider bar, then whenever there are 3 people in camera’s field of view, «Crowd detector» module will be triggered, i.e. skip signal to the next modules in chain. If you choose «less than» and 3 (people) at the slider bar, then detector will «skip» the signal whenever there are less than 3 people in the camera’s field of view. If you choose «more than» and 3 (people) at the slider bar, detector will be triggered whenever there are more than 3 people in camera’s field of view.
There’s also post-record available that allows recording video from 1 second to 1 hour after the event.
«Range of face recognition» option allows choosing the distance to recognize necessary objects. Note that the more the distance, the higher the load.
All detected data can be stored into .csv log. By the way, .csv logs can be exported into, for example, Excel.
By the way, there’s another useful module in Xeoma that allows you to effectively analyze the footfall traffic for your shop, showroom or your office attendance. “Visitors counter” module can help you to count people that walked in and out. This marketing information might be very useful for e.g. shop, mall, advertising banner, office, university, medical institution and so on.
December, 6 2019
ANPR. License plates recognition
Heatmap in Xeoma
Video surveillance and marketing
Card reader in Xeoma
GPIO module in Xeoma.
Additional module: Move to PTZ preset
FAQ. MODULES & FEATURES